Eu’Genia Shea

New York–based Naasakle International has supplied hundreds of tons of natural shea butter to cosmetics producers and distributors since 2000, following organic and fair trade principles and employing and empowering women throughout its supply chain. In 2015 the company, founded by Eugenia Akuete, created its own premium consumer brand, Eu’Genia Shea, which is an ethically made, high-quality product in a fragmented market. The company provides its pickers and processors in Ghana with benefits such as financial literacy training, savings programs and education funds.