Jovial King became a Trustee in 2018. She is the founder of Urban Moonshine, a certified organic herbal products company focused on creating high-quality herbal extracts for optimal health and wellness. Jovial founded Urban Moonshine in 2008 and served as CEO until it was acquired by Traditional Medicinals in 2017. She was privileged to have a K-12 Waldorf education, and is a parent of two shining Waldorf students, her sons Bodhi and Sky. Jovial is an herbalist, entrepreneur, meditator, and lover of big ideas. She attended Naropa University for her undergraduate studies, focusing on spirituality and alternative medicine. She is a passionate environmentalist and sits on the board of the New England Biolabs Foundation, a non-profit focused on supporting community-based stewardship of landscapes and seascapes in biodiverse regions of the world. She lives in Burlington, Vermont with her husband and two children and can be found in her garden or curled up by the wood stove with a cup of tea and the newspaper.