Jasper J. van Brakel
President and CEO
Jasper van Brakel is President & CEO of RSF, where he leads the organization’s work to raise and deploy capital in ways that reimagine how finance can serve people, communities, and the planet. Under his leadership, RSF advances innovative lending and investment initiatives that align money with purpose and drive systems-level social, environmental, and economic impact.
Before joining RSF in 2018, Jasper served as an operating partner with Armonia, a family office focused on regenerative investment, where he provided strategic investment and leadership support to portfolio companies as both adviser and board member. He was previously a partner at Newpark Capital, a private equity firm dedicated to impact-driven businesses.
Earlier in his career, Jasper spent 14 years with the Weleda Group, a global pioneer in natural beauty products and pharmaceuticals. He held executive roles across Germany, the Netherlands, Belgium, and North America, including seven years as President & CEO of Weleda North America, where he led the brand’s growth and sustainability initiatives across the U.S. and Canada.
Born and raised in the Netherlands, Jasper holds a master’s degree in economics from Erasmus University Rotterdam and completed the General Management Program at Harvard Business School. In 2024, he joined The Aspen Institute’s Finance Leadership Fellowship Program, further deepening his engagement with global leaders shaping the future of finance.
A recognized thought leader in regenerative and impact finance, Jasper writes and speaks frequently on the power of capital as a tool for change. Based in the San Francisco Bay Area, California, he combines his professional leadership with a personal commitment to building regenerative systems of business and finance.
