Zeroing in on Recycling

Did you know that the cereal box you place in your blue recycling bin can return to store shelves, as a new box, in as little as a few weeks? Or that that same cereal box can also create living-wage jobs, support local economies, and reduce toxic emissions along the way?

If you live in Minneapolis or Saint Paul, Minnesota, the metals, paper, and plastics you place in the recycling cart will end up at Eureka Recycling, a non-profit committed to zero waste. Over its 15-year history, Eureka has demonstrated that recycling can offer tangible benefits beyond waste reduction for our communities.

“Recycling can do so much more than just reduce how much trash is going into landfills,” said Kate Davenport, co-president of Eureka. “It can be an effective strategy for addressing issues of climate change and environmental justice.”

Eureka envisions a world without waste. Yes, zero waste. The approach is holistic, bringing in tenets of reducing, reusing, and rethinking the way we create and consume products. This model is not new, though.

“There’s no waste in nature,” said Davenport. “The byproduct of one system is typically the resource of another; as humans, we can achieve the same thing.”

Not a broken system


Although recycling is a crucial part of zero waste, its public image is in a fragile state. Today, the players that control large holdings in recycling also derive the vast majority of their profits from garbage. With this dynamic in mind, it’s no surprise that these companies have promoted a narrative that recycling is broken.

But it is not, and investors are noticing.

Last month, Eureka secured a $9.9 million financial package from lead lender RSF Social Finance, which it was able to accomplish by working closely with the participating lenders Calvert Foundation and the Closed Loop Fund. All three are leaders in the movement to invest in enterprises that tackle the planet’s most pressing issues.

“We are so pleased to work with RSF Social Finance and Closed Loop Fund to finance the expansion of Eureka’s work and their social and environmental impact,” says Catherine Godschalk, vice president for investments at the Calvert Foundation. “The fact that three separate organizations see the value that Eureka creates—not just for the organization but all stakeholders—is a testament to the strength of their approach.”

“In the last 18 months, we’ve reviewed upwards of 150 proposals asking for over $350 million for recycling infrastructure,” says Rob Kaplan, managing director of Closed Loop Fund. “Eureka is the model we compare these applicants to because it demonstrates the heights recycling can reach with the right operations and business model.”

Twin-sized opportunity


The funding is arriving just in time. Recently, after a competitive bidding process, Eureka won two five-year service contracts for Minnesota’s Twin Cities.

The funds will go toward additional equipment for its single stream Material Recovery Facility (MRF) along with a new transport collection fleet. Both investments will enhance their service to residents and further demonstrate that waste is preventable, not inevitable.

“I recycle because I want to make a positive difference in my community and the environment,” says Keiko Veasey, a Minneapolis resident. “Knowing about Eureka’s commitment to zero waste gives me confidence that this is happening.”

By focusing on changing systems that perpetuate waste, Eureka continues to show that recycling—done with a zero waste goal in mind—can provide positive returns to investors, community members, and beyond.



Eureka Recycling is a 501(c)(3) nonprofit social enterprise based in the Twin Cities, whose mission is to demonstrate that waste is preventable, not inevitable. It is the only organization in Minnesota that specializes in zero waste. Its services, programs, and policy work present solutions to the social, environmental, and economic problems caused by wasting. For more information about Eureka Recycling’s zero waste initiatives, visit its website or call 612-NO WASTE.

Calvert Foundation is a global impact investing institution that offers investors an accessible way to invest for social and environmental good. More than 15,000 investors have invested a total of $1.2 billion through Calvert Foundation since 1995, supporting affordable housing, education, health, job creation, access to capital and climate solutions. Calvert Foundation is a separate legal entity from Calvert Investments and has its own operations and mission.

Founded in 2014, Closed Loop Fund is a social impact investment fund that provides cities access to the capital required to build comprehensive recycling programs. Closed Loop Fund aims to invest $100 million by 2020 with the goal to create economic value for cities by increasing recycling rates in communities across America. Closed Loop Fund brings together the world’s largest consumer product, retail, and financial companies committed to finding a national solution to divert waste from landfills into the recycling stream in order to be used in the manufacturing supply chain. Key supporters include 3M, Coca-Cola, Colgate-Palmolive, Goldman Sachs, Johnson & Johnson Family of Consumer Companies, Keurig Green Mountain, PepsiCo and the PepsiCo Foundation, Procter & Gamble, Unilever, Walmart and the Walmart Foundation.

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