Environment, social, and governance investing faces a credibility crisis. Critics rightly question whether ESG’s growth has produced meaningful social or environmental benefits, pointing their fingers at lax rating agencies and greenwashing fund managers. If governance gets any attention, it’s as a dutiful side dish of risk reduction.

That’s a problem because the G signifies what is actually the acronym’s most powerful element: Governance dictates who makes strategic decisions and whose interests drive them. It seems dull only because it’s discussed in the dry language of board accountability, fiduciary duty, compliance, and shareholder rights.

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